What marketing techniques should your start up use?
Over the years, Internet marketing has touched new heights, incomparable to any form of marketing the world has witnessed. Widespread reach, quick results and stability make it an effective tool to market your business across the globe. But, is it that easy for start-ups as compared to the already established organizations? Well, that depends on how you plan. Here are few strategies that will put you on the right path.
Blogging
As a start-up, you need to cover some ground before starting to sales-pitch potential customers. Blogging is a safe and effective way to get things rolling. Giving informative content to your clients will not only make you an expert in that particular field, but also allows you to gain recognition by the search engines. Plus, if your content is really good, it may bring you bonus leads and permanent customers. Guest blogging is another good alternative, as it gives more exposure to your identity by getting valuable backlinks to your website, making it more discoverable through bluehatmarketing.com.
Social media marketing
Facebook is generally the first thing that comes to mind when we talk about social media. It’s proven to be an invaluable tool for any kind of venture, whether small, midsized or large. On an average, a user spends one out of every 10 minutes on social media, giving you a golden opportunity. With good content and meaningful posts, you can get more likes and shares, catching eyes of people who haven’t liked your page yet. You can also interact with users by liking and replying to their comments, making the atmosphere more engaging for the others. One piece of good content a day is better than posting dozens of half-thought-out updates.
Email marketing
Email isn’t going anywhere, and is a fantastic way to interact with your potential customers. Building an email list helps you in the long run, as it allows you to keep the users updated about all the happenings on your website. This is quite essential for start-ups as they strive to attract customers. The impact of email can be long lasting, as it contains brief details, and may evoke a response from the receiver. Make sure all your emails are written in a friendly manner with a non-salesy tone upfront.
Organize webinars
Webinars can give you that extra inch in generating leads, by virtue of providing helpful content. It should be hosted by someone who is well versed with the sort of venture you are carrying out; otherwise the purpose of the event would be ruined. Make sure to transcript the whole event in text to make it easier for the search engines to hit the right keyword. Keep the content related to the topic, and make it more attractive with pictorial representations and graphical animations.
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Three Girls Media, Inc. is a public relations and social media management agency founded in the heart of California’s Silicon Valley with a team in the Seattle area. We love working with small and emerging companies across the nation to raise their brand awareness and name recognition. We offer a complimentary 30-minute phone consultation with our CEO and can answer your questions and discuss your specific marketing needs.
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