This post shares common infographic design mistakes that could impact your ability to spread your message effectively. Creative content is everywhere and it can be hard to have your brand’s voice heard amongst a vast amount of users on social media. Avoid these five infographic design mistakes to make sure your content reaches an audience.
Do you create infographics?
5 Infographic Design Mistakes
- Using Too Much Text
A key of infographic design is to remember that images are supposed to represent thoughts. If there’s too much text, it becomes more like an article or blog post and you risk losing readers. Try to find images and graphics that represent your message and aid in your audience’s understanding.
- Using Too Many Fonts
Infographic design that uses more than two fonts can be busy and unappealing to the eye. To entice people to read your message, choose a font that is simple and easy to read quickly.
- Adding Extra or Unnecessary Graphics
Although you may enjoy some graphics or images, unless they are necessary to understand the text, leave them out. Infographics designed to be smooth, streamlined and easy to read preform best.
- The Infographic is Too Small or Not Scale-Able
Your image will show up on multiple platforms around the web, so make sure it scales well and is large enough to read. Long images do well on social media channels like Pinterest and not so well on Facebook, so be sure to test it out before publishing.
- Not Using Reliable Sources
An infographic may be fun and easy for your audience to digest, but that doesn’t mean it doesn’t have to live up to the same standards as a blog post or other article. Make sure you cite reputable sources, back up all claims and be sure not to violate copyright laws with any images.
Avoiding use too much text, more than two fonts, extra graphics, small images or unreliable sources are all ways to ensure your infographic design is on point. For more tips and tricks for DIY PR, visit our blog today.
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