When is your target audience on Twitter?
How often do you tweet (post an update on Twitter) for your small business? This social media giant is an incredible way to reach your audience and share new and exciting information. With 24 hours in a day and only 140 characters, the chances of your audience seeing your tweet could be slim, but not if you know when they’re online. This infographic breaks down when your customers are Twitter and how to reach them.
Best Times to Post on Twitter
Early Morning: Midnight – 8:00 a.m.
These late night/early morning tweeters consist of millennials in the 25-34 age range. To catch the eye of these late to bed and early rises, influence their afternoon with special deals they can use later in the day. Offer a coupon or service that appeals to their daily routine so they will remember you during your business hours.
Morning: 8:00 a.m. – Noon
These four hours are occupied by individuals 50 and over. This crowd is influenced by business news and entrepreneurial tips. The best way to connect with this audience is to tweet information that appeals to their business and technological concerns.
Afternoon: Noon – 6:00 p.m.
This is the time when young professionals, 25-49, are taking a break from their workday and are scrolling through Twitter looking for news and online deals. Create posts that instantly grab their attention on their short break. These posts should include interesting videos (particularly funny ones) or offer a special discount they can use right away.
Evening: 6:00 p.m. – 9:00 p.m.
The dinner hours are the perfect time to reach family focused individuals between the ages of 35-49. Focus on creating posts that can benefit their lives. These Twitter posts should offer tips on how your product or service can improve their home or work life.
Late Night: 9:00 p.m. – Midnight
Just as you began your day, you are ending the day with millennials from 25-34. Since many of these young professionals are trying to burn off steam from work, create posts that are interesting and sharable. This would be a great time to share a fun meme or infographic that they can digest quickly and pass along to others.
When you tweet is just as important as what you tweet. Use this break down of the different hours of the day as a guide to help you reach your target audience is online. Whether you want to reach young professionals, retirees or family focused individuals, reaching them when they are online can help increase your customer interaction. When do you target your audience and what time of day is it?
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