Fall is the perfect time to prepare your garden for spring. I recently got outside and planted the bulbs for more than 200 flowers in advance of frosty winter temperatures. While digging, shoveling and scooping dirt from the ground, I thought of a couple of similarities between this process and content marketing. Here are three lessons you can apply to your next campaign.
What can planting flower bulbs teach you about content marketing?
3 Content Marketing Lessons from Planting Flower Bulbs
- Believe in the Future
Although I won’t see these blossoms until the springtime and they will be buried under the snow for much of the winter, I still put love and care into planting each bulb properly. By placing them in the ground in early fall, the sprouts will be protected from the cold and will emerge strongly as soon as the ice thaws next year. Even if you won’t be able to see results for multiple months, it is always worth beginning a campaign and planning with the future in mind. As a general rule, it takes 6-12 months to see results from a public relations campaign.
- Plan for Multiple Uses
In addition to being beautiful, these flowers actually have another purpose. The bees at the farm have been suffering and struggling to find food after a series of local wildfires, so the flower garden will act as a new place for them to call home. By planning the garden to have several uses, these bulbs become more valuable and purposeful. Use this lesson in your content marketing to repurpose old content; you can usually find multiple uses for one item without having to reinvent the wheel.
- Dig Deep
In order to protect the bulbs from winter’s freezing temperatures, I had to dig deep into the ground before planting them. It’s important to research all content fully before sharing it with the public, or else you may make a mistake that could impact your brand’s image. To let your content marketing efforts really flower and blossom, dig deeper on subjects that require a little bit of extra research. Doing so can establish you as an industry expert.
Believing in the future and allowing 6-12 months for a campaign to really show results, repurposing old content with a new twist in mind and fully researching everything before beginning are all content marketing lessons I learned from establishing a new flower garden. How have you used these tips in your latest campaign?
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