Are you using social media marketing to promote your business?
Social media marketing is an extremely valuable component of your company’s public relations strategy. In addition to being a fantastic way to engage with current and potential clients, it can also help:
- Provide another opportunity for customer service.
- Increase your brand awareness and name recognition.
- Establish your company as an expert in the field.
- Improve your business’ search engine optimization (SEO).
In fact, recent studies show that 80% of business owners claim social media marketing increased their website traffic and 78% claim it attracted them new customers. These statistics aren’t surprising; social networking is the most popular activity online. Research also shows:
- 63% of consumers are more likely to use businesses that have a social media presence
- 75% of online Americans say product information on social sites influences their shopping behavior
Social Media Marketing Infographic
This infographic from Sprout Social shares even more fascinating social media marketing statistics and provides really helpful direction to get started. Here are the highlights that stood out to me:
What does social media do for you?
- 3 in 5 small businesses gain new customers
- 81% of consumers research online before purchasing
Define your goals; set SMART goals for your business:
- Specific
- Measurable
- Attainable
- Relevant
- Timely
Target your audience to measure data against different demographics and hone in on customers even more. The more specific you can be, the better.
Check your analytics! Start with the basics on Facebook and Twitter first.
- Page likes
- Post reach
- Impressions
- Engagement
- Unlikes
- Retweets
- Tweet impressions
- Mentions
- Followers
- Tweets linking to you
Check out the full infographic below, and remember to contact us if you want to know more about how social media marketing can benefit your business!
”Social Media for Small Business Infographic” by Sprout Social
Special Offer: Complimentary Consultation
Three Girls Media, Inc. is a public relations and social media management agency founded in the heart of California’s Silicon Valley with a team in the Seattle area. We love working with small and emerging companies across the nation to raise their brand awareness and name recognition. We offer a complimentary 30-minute phone consultation with our CEO and can answer your questions and discuss your specific marketing needs.
Call 408-218-2391 or Contact us today to arrange yours!