Is your business using content marketing as part of your social media marketing strategy? As this becomes a more common practice for reaching consumers and fans, it’s important to measure your results to see how well the efforts are working.
How do you measure your content marketing strategy’s success?
Content Marketing Metrics to Master [Infographic]
How will you measure the effectiveness of your campaign? Curata recently published The Comprehensive Guide to Analytics & Metrics, which shares details on determining how well each type of content is doing at reaching an audience. In addition to this helpful guide, they have created an infographic highlighting 29 essential content marketing metrics.
So what does this mean for your social media marketing strategy? Metrics cover consumption, retention, engagement, sales, production and cost. Some key takeaways from the infographic are shown below, including:
- Monitor email clicks and opens to determine the best time of day to send messages and which subject lines work the best.
- Assess session duration and count page views to see how long a reader has stayed on your website.
- Count social media shares to learn what types of content users like to send to friends and family.
- Measure time from ideation to publishing to determine how costly the content is to create.
It’s important to measure your success when testing a new strategy. Make sure to check out the full infographic below for even more fascinating information and tips for making your content marketing efforts shine. If you’re interested to learn how to use these tactics to your advantage, don’t hesitate to contact us today!
Infographic from Curata.com.
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