Instagram has become the top social media platform for brand innovators and leaders. The right picture and text can lead to more likes than you could ever imagine. If you are looking to improve your position on Instagram, let’s take a look at the top 3 images of 2015 and what your small business can learn from them.
Instagram Lessons from the Top 3 Liked Images of 2015
The number one liked image on Instagram is Kendall Jenner’s heart hair with 3.3 million hits. Besides having the built-in following of being a part of the Kardashian/Jenner clan, Kendall has become a celebrity in her own right with her Victoria’s Secret and Estee Lauder modeling. What makes this image so well-liked is it’s a fun take on the everyday selfie. Arranging her hair in the shape of hearts shows Instagram posts don’t have be the same old, duck-lipped selfie. Take images of your employees working and doing something fun/unusual to show a goofy side online..
Taylor Swift and Kanye West have an odd history together and this time she took to Instagram to deal with it. After presenting an award to Kanye West in September, he sent T.Swift flowers to bury the “Moon Man” hatchet once and for all. What makes this picture worthy of the 2.6 million likes is the legendary rift between the “Shake it Off” singer and Mr. Kim Kardashian. While we don’t recommend starting fights with people in your industry, you could easily gain a supportive following by putting a spotlight on other businesses; share the love to get love.
- Taylor Swift and Calvin Harris
Could our new queen of pop have finally found love? Rounding out the top 3 with her second picture, Taylor posted a shot with her new boyfriend, Calvin Harris, which earned 2.5 million likes. Sharing personal information like a new employee or exciting announcement at your business is a great way to connect with fans, followers and consumers in a non-business manner.
If you haven’t already, it is time to create an Instagram account for your brand. Experts believe that 2016 is going to be the year for the site/app and it’s time to get on board. What else can you learn from the top 3 images of 2015? Share your thoughts below!
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Three Girls Media, Inc. is a public relations and social media management agency founded in the heart of California’s Silicon Valley with a team in the Seattle area. We love working with small and emerging companies across the nation to raise their brand awareness and name recognition. We offer a complimentary 30-minute phone consultation with our CEO and can answer your questions and discuss your specific marketing needs.
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