For many businesses, maintaining a blog is an important part of marketing. But how do you keep up with the demands for relevant content? The truth is, it’s all in the planning.

If you find yourself staring at the computer week in and week out, waiting for inspiration, try these tips:

• Create an editorial calendar. Plan three, six, nine months or even a year at a time. Start by filling in any upcoming events that are important to your business, then your industry, then your community. New location opening in 2 months? Tease the opening now, and devote a full blog post to the new location as you get closer to the big day.
• Be the reader. Think about your target audience and what they are interested in – your content doesn’t have to be all about you. If your business is outdoor gear, write about an upcoming work day at a local park. If you sell pet food, highlight the work of a local humane shelter.
• Get visual. People respond to photos and videos, so use them where appropriate. A “behind the scenes” look at your workplace might be fun, or give a sneak peak of a new product.
• Invite a friend. There’s no shame in inviting a guest blogger to post once in awhile. Your audience might appreciate hearing another voice. Consider an expert in your field, a co-worker from a different department or even a longtime customer.
• Be a resource. Collect information that might be useful to your audience. Try a top ten list or a collection of links. For example, if you are a CPA you could link to appropriate local, state and federal tax agencies.

Keeping your blog content fresh and informative is essential, but with proper planning it doesn’t have to be a chore! We can help you create custom blog content that speaks directly to your audience. Contact us to find out how.

Photo Credit: peteoshea