Photo Credit: Meghan OMalley
Pinterest is quickly becoming an obsession among social media users. This pin board site is reaching far beyond the realm of recipes and do-it-yourself projects and is being utilized by business owners and entrepreneurs in cutting edge and revolutionary ways. You may think that Pinterest is useless to your business brand awareness but with a few easy tricks, you can create and strengthen web presence to reach a whole new demographic of followers. Follow these tips and make them your own; it doesn’t take much effort to spark an online conversation for your business.
Do your research– Find relevance for your business in the Pinterest boards. Look at what your audience will be interested in. If you are a kitchen remodeling business familiarize yourself with the do-it-yourself sections along with interiors and design themed boards. Find out exactly what it means to “pin” and become well versed in the process that is Pinterest.
Be Interactive, NOT strictly self-promoting– Be an active presence on Pinterest and DO pin your followers’ content to your own boards – even if you create boards that aren’t always geared towards your product. Create a discussion with your followers and be conscious of how your content can be relevant to them. Boards that are one-dimensional and very self-promotional often fall flat and lose followers at a rapid rate.
Be Creative– Use Pinterest as a vessel for infotainment. Use your imagination and find ways to use the platform as a resource to reach fans 1-on-1. For Example, if you are an athletic shoe company- encourage fans to pin a photo of them doing athletic activity and award an at random winner a new pair of tennis shoes. This is a low budget giveaway that will get an online discussion sparked and can be linked back to your website for a noticeable traffic increase. Consider doing a daily pin promotion or pinning contest with your followers.
As a business owner, your possibilities are endless. The new and creative social media platform that is Pinterest has taken off with speed, and by using these tips you and your business can spark a discussion and entice a following of new fans. Good luck and happy pinning!