Why Optimized Content Matters
What is trending content? The traditional foundations of marketing revolved around learning who your customer is and then creating content that spoke to that audience. Yet, with the sheer amount of content now being published on the internet, Google has developed algorithms that use different criteria to evaluate it. Because 81 percent of all desktop searches worldwide occur on Google’s platform, the alignment of your content with Google’s optimization criteria is absolutely critical.
The result is that aspects such as the length of your content and the use of keywords can be more influential to Google than the relevancy of your message. Today more than ever content should be created with optimization criteria in mind – consider an optimization consultation if your business does not yet have a content strategy.
But, if your business is already creating optimized content, then the next goal is to make that content trend. Trending content is content you optimize for SEO that is also aligned with a topic currently generating a wave of appeal.
How to Make Your Content Trend
Creating content that trends is like surfing: research and tools are a requirement, as well as getting your feet wet! Try these tips when creating your content:
- Use Reddit and Twitter to find trending topics and conversations that align with your business. SocialMention is another powerful tool to find conversations related to your business content. This is like researching the weather to watch for approaching waves in the ocean.
- After you learn about topics that are on people’s radar, search for influential hashtags that support your trending content. The use of existing hashtags will display your content for any user following that hashtag, rather than inventing your own hashtag which is unknown and not yet followed by others.
- Make sure you tweak the subject of your blog or post using tools that score your content to help you further optimize. Write with action and use emotional words to improve your title’s score.
- To make your content trend, be sure Google is aware! Submit a link to your content for Google bots to crawl more quickly. This will help your content become accepted within searches and validated as part of the trending topic.
- The best way to make your content trend is to jump in and join the conversation! Don’t be afraid to comment on trending stories with a link back to your aligned content.
The need to optimize your business content has become a staple of modern marketing. While creating optimized content that is recognized by Google is key for growing your business, it is possible to develop a strategy that pushes your content into a trending category.
Special Offer:
Sign up for a complimentary consultation during December and receive an Annual Marketing Planning Guide valued at $475! We offer a 30-minute phone consultation with our CEO, and can answer your questions and discuss your specific marketing needs - no strings attached. Call 408-218-2391 or contact us today to arrange your consultation!