Infographics – The Power of Persuasion in Illustrations

We are living in a society based on instant gratification; we want information immediately and it is constantly at our fingertips. Infographics are no exception to this concept. While we live in a technologically advanced day and age, our minds still process information is the same ways. A picture truly says a thousand words but now we can actually take that philosophical saying and turn it into a literal truth. Infographics are a cutting edge way to instantly disseminate information to our desired demographics and is a way to promote saturation of that information into their long term memories.

Why are info graphics so popular?

• Easy to consume and understand: Our attention span is shrinking. If a webpage takes longer than 10 seconds to load, we move on to the next page. If we stumble upon a 10 page article about the life and times of Steve Jobs, chances are we will quit reading after page 1, but a simple infographic with all of Steve Job’s achievements pop up and we read every word as well as also share with all of our friends. Infographics allow our minds to get the most important facts and ideas without overloading our brains and losing focus or interest in the matter.
• Easy to share: Infographics are one-click opportunities to share data and information with our friends and followers that would have otherwise been ignored. Pinning and repining on Pinterest is just one of many ways to share and spread infographics through social media. The possibilities are endless.
• Visually stimulating:  Did you know that our minds process photos and visual aids 65% quicker than text alone? Infographics combine just enough data with enticing photos and illustrations to deliver the maximum amount of knowledge in the most retainable way possible.

 Why do companies value infographics?

• Brand awareness: When an infographic is shared and shared again, a new demographic is constantly being reached. Every new set of eyes that take a look at the graphic will be another individual made aware of a certain brand or personality.  Using the infographic as a tool will undoubtedly increase brand awareness among new followers.
• Conversation starters:  When these images continue to be shared, it inspires followers to begin discussions with their own followers about the image and sparks a waterfall of discussions in new circles. Starting conversations about the brand is imperative to growth and infographics allow those conversations to begin in new and innovative ways.

Infographics can be used for just about anything and creating the content for your company, brand or product can and will inspire growth in demographics and in following. Be sure to think carefully about the message you want to convey and the information you want to share and the type of follower you want to attract before creating your graphic.  Take a look at these resources for some really great help in creating your own infographic. Keep it simple and have fun!

• PikToChart: http://piktochart.com/
• Infogram: http://www.infogr.am/
• HoHli: http://charts.hohli.com/
• The Icon Archive http://www.iconarchive.com/

Special Offer: Three Girls Media & Marketing Inc. loves working with small and emerging companies to raise their brand awareness and name recognition t, in addition to other services. We offer a complimentary 30-minute phone consultation and can discuss your specific brand marketing needs. Email info@ThreeGirlsMedia.com to make your appointment today!