An increasing number of businesses are using social media to connect with customers. Social media networks are all about communicating, sharing ideas and connecting. All communication on social media networks comes down to the words you use. Words can make or break interaction on social media sites. These tips will help you write great social media updates that truly engage your audience.

Be Brief

Character length limits vary on every social media network. Twitter allows for 140 characters while Facebook allows for 5000. This is a huge range, but regardless of what platform you’re using, brevity works in your favor. While Facebook provides us the space for 5000 character updates, a study from Buddy Media shows posts with 80 characters or less get 27% more interaction. Business2Community blogger Sonja Jobson says, “Regardless of the amount you’re allowed to write, always share your message in the shortest, most effective length possible.”

A Picture’s Worth 1000 Comments

Images promote likes, comments and shares. Studies show that posts with images get higher levels of interaction. With the increasing popularity of Pinterest, posts with images also drive traffic from the site. Images are incredibly important to social media updates because they grab your attention. Jeff Bullas says, “It takes only a split second to look at an image, versus a few to read a summary or small paragraph…don’t make people think too long or hard at first. Get them in and then you can work on keeping them with content.”

Focus on Content

The most important part of any update on a social media platform is the content. Are you engaging your audience with questions or new information? Hubspot blog says, “Every update you publish should provide value to the audience you want to reach. Don’t waste you and your fans/followers’ time with useless information. Share information that informs, engages, interests, and educates your target customer.” When your contact is interesting and engaging, your followers will be more likely to visit your page again.

Now that so many businesses are using social networking, it is important to set yourself apart. These tips will help your social media campaign be much more successful. Contact Three Girls today if managing your campaign is too much to handle, we’re happy to help!

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