Advertising tips for small business owners
Advertising for your own business may seem like a daunting task, but it doesn’t have to be. These tips can help you break down your advertising and marketing campaigns to a more manageable size.
Advertising Tip #1: Once you have allocated a budget, make sure you target your audience. This may seem a little obvious but tailoring your message to each market can really bring your advertising to its full potential.
Advertising Tip #2: Create a simple message and stick with it. Often times business owners have a lot to say about their business but fail to provide the core message because they are worried about getting all the benefit. At this stage in your marketing campaign, keeping it simple is good. By creating a simple message, you are giving your business a clear and strong voice.
Advertising Tip #3: Having an online presence. Nowadays it is probably the most important of all. Create a website and make sure you are represented in social media outlets like Facebook, Twitter, Google+ and Pinterest. Take advantage of the popularity of these sites to grow your business.
Ideas to get your advertising going –
- Advertising on your car – It is a great idea for two reasons. One, it’s cheap because you are using your own car. Two, you can get exposure even when you are not working simply by driving around town.
- Business cards – With websites like Uprinting and Vista Print, you are able to design your own cards and order a large amount for a low price. Remember to keep plenty available, and hand them out at every opportunity.
- Online advertising – Google Ads, Facebook Ads, and even LinkedIn and Twitter can be a great way to advertise your business for a relatively low cost. It can also help push your online presence to the next level.
Do you have any advertising tips you’d add to our list? If you need help getting your marketing campaign off the ground, Three Girls Media & Marketing is happy to help. Take a look at our A La Carte marketing options to see what is best for your business. Then, give us a call for your complimentary consultation with our CEO!
Special Offer: Three Girls Media & Marketing Inc. loves working with small and emerging companies to raise their brand awareness and name recognition. We offer a complimentary 30-minute phone consultation with our CEO and can answer your questions and discuss your specific brand marketing needs. Email info@ThreeGirlsMedia.com to make your appointment today.
Image Credit: Bytemarks