A consumer’s cultural background is important because they consume specific services and products influenced by their language, traditions and other concepts passed down from previous generations and experiences.
To reach diverse audiences, multicultural marketing focuses on understanding those influences and uses them to communicate with the target consumer. Without it, you’ll be barking up the wrong tree!
Are you interested in learning about how multicultural marketing can help your business? Contact us today at Three Girls Media for a complimentary, no-obligation consult with our CEO, Erika Taylor Montgomery. Our team of experienced marketing and PR specialists is here to help!
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