A lot of small business owners have trouble explaining how their company is unique from the competition.
A lot of small business owners have trouble explaining how their company is unique from the competition. Are you able to succinctly explain what makes you different from others in your industry? Creating a tagline and elevator speech for your small business is a great way to figure out how to distinguish yourself from similar organizations.
How to Create an Elevator Speech
Developing an elevator speech for your small business is an important step in being able to explain your small business to people you meet via networking events, business mixers and anywhere else you have a chance to tell others about your company. Start by writing down services/products you provide to your customers and why people should choose to do business with you. Once you write out some ideas, including what makes your company unique, put them together into a statement you can practice to be able to share on-the-spot. Make sure you practice it over and over until you can repeat it clearly and confidently to whoever you end up talking to. Keep in mind that elevator speeches are only :30 to :60 seconds long, so you need to keep it concise as well.
How to Create a Tagline
When creating a tagline for your small business, start by thinking about what your company stands for and what makes you unique from other businesses. How are you different? What are your organization’s goals? Brainstorm different words and phrases that you want people to think of when they think of your small business. If you’re stuck, ask friends and family what words and phrases they think of when they think of your company.
After your brainstorm, start playing around with the words and phrases on the list. Put together a list of potential tagline ideas, and then come back to them later with fresh eyes after letting them sit for a while. Remember to keep it simple, short and descriptive. As eHow recommends, “Look at your competition and analyze how they use marketing taglines to promote their top products. Determine what makes their taglines work — how they use emotion, humor, irony, and literary devices such as alliteration to create memorable taglines. The idea isn’t to copy the competition, but rather to spark some original creative ideas of your own.”
A tagline and elevator speech for your small business are great ways to be confident in your ability to share what makes your company unique from others in your industry. Need a hand getting started? Three Girls can help!
Special Offer: Three Girls Media & Marketing Inc. loves working with small and emerging companies to raise their brand awareness and name recognition. We offer a complimentary 30-minute phone consultation and can discuss your specific brand marketing needs. Email info@ThreeGirlsMedia.com to make your appointment today!