Are you tickled by Tumblr?
With social media platforms popping up at a very rapid rate, it can be a daunting task to try and differentiate the functional sites from the fads. Tumblr for example, is a unique micro-blogging site that also provides a social sharing function much like the popular social media site, Facebook. We have previously introduced the Tumblr platform, but today we will delve further into the ways that that this functional social media platform can be used to help build your business.
Why Tumblr? Tumblr is a unique player in the social media game. With content being accessible by anyone on the web and with over 60 million blogs hosted on the site, it is no wonder that the monthly visits are well over 16 billion.
How do I use Tumblr? After you have created your free and customizable Tumblr account, it is time to begin creating content. Tumblr is known for its quick liking and sharing functions which means that keeping content short and sweet is essential for success. With over 50% of the total Tumblr user base being under the age of 25, the attention span tends to be short, so keeping your content brief will ensure continued focus and information retention from fans.
Stay active: Be engaging with your audience and spark interactions with your followers through the content you produce and share with Tumblr. Use Tumblr’s search function to find industry relevant topics and users and then begin following them. Following users that frequently post valuable content that is connected to your field of expertise in any way will be a beneficial way to build a following. By liking and re-blogging other user’s content you are creating a mutually advantageous relationship with a blogger. In addition, youare sharing content with an expanded network of followers in as little as minutes a day, thus furthering your demographic reach. Moving forward, take a few risks, stay active and post various types of content to gauge the needs and responses of your target audience.
Arm yourself with the right tools: Installing tools to make your Tumblr more readily accessible will only aid in the success of your business efforts. Be sure to download and install mobile apps that allow media to be shared instantly from your mobile device or smart phone. In addition, utilize programs like the Tumblr “BookMarklet” web browser application; this will assist in creating your content as you discover it.
These are only a few of the tools that you can use to ensure that Tumblr will help grow your business and/or brand. Be sure to check back next week for part two, complete with more tips and tricks for using Tumblr. Here at Three Girls Media & Marketing, we are experts in the social media marketing arena. We are excited to help you create a successful social media campaign; contact us and see how we can help!
Photo Credit: BuyAlex
Special Offer: Three Girls Media & Marketing Inc. loves working with small and emerging companies to raise their brand awareness and name recognition. We offer a complimentary 30-minute phone consultation with our CEO and can answer your questions and discuss your specific brand marketing needs. Email info@ThreeGirlsMedia.com to make your appointment today