The power of the Internet is truly infinite and the tools that we currently have access too are continuously changing at a rate that really proves the incredible value that lies within the web in this day and age. It is no secret that everyone with a computer, tablet or smart phone knows what it means to “Google” something, but does anyone really understand how the search results are found and how their relation to your questions are prioritized into results? Good news! The team at Three Girls Media & Marketing has all the answers and we are ready to share some of our search engine optimization secrets with you.
What is search engine optimization? According to SearchEngineLand.com, search engine optimization, commonly abbreviated as SEO, is “the process of getting traffic from the “free,” “organic,” “editorial” or “natural” listings on to search engines. All major search engines such as Google, Yahoo and Bing will have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. This process is free and differs from other forms of search engine marketing like paid advertising etc.”
Why do I care? Search engine optimization is the process of creating content that is easily found, read and shared by search engines in a valuable and efficient way. Imagine the millions upon millions of webpages on the Internet right now; each of them are potential competition for yours. Search engine optimization helps your website stand out in attractive and searchable ways against that competition. Part of running a business is growing the business, acquiring new clients and reaching new followers; search engine optimization is a tool that can be used to achieve these tasks.
Search engine optimization is a tool that should be utilized by every growing business with an online presence. If you or anyone you know is looking to grow online, contact us today! Be sure to check back next week for SEO best practices in part two of this search engine optimization blog series.
Special Offer: Three Girls Media & Marketing Inc. loves working with small and emerging companies to raise their brand awareness and name recognition. We offer a complimentary 30-minute phone consultation with our CEO and can answer your questions and discuss your specific brand marketing needs. Email info@ThreeGirlsMedia.com to make your appointment today.
Photo Credit: Search Engine People Blog