What’s your social media score?
Social media has the power to influence the masses, and in a day and age when we are constantly immersed in new and cutting edge technologies, it is important to embrace all resources that could potentially further a brand or business’ online influence. Did you know that your social media footprint can be measured according to your influence online? Programs like Klout allow businesses to target highly influential stakeholders according to the data collected from the social media interactions.
What is Klout?
Klout is an online resource that measures the social media influence of an individual by collecting data from their various social media platforms. This data results in the individual assignment of a numerical social media score.
What is a Klout score?
Klout scores individuals on a scale from 1-100; these scores change frequently according to social media activity or lack thereof. Klout collects the number of people you influence + how much you influence them + how influential they are to determine a Klout score. Data that is incorporated into these scores come from five of the most popular social media platforms; Twitter, Facebook, Google +, LinkedIn and Four Square. Comments, re-tweets, favorites, likes and other forms of follower interaction are all taken into consideration when calculating a Klout score.
What’s in it for me?
Not only is the understanding of your social media score extremely beneficial, it can also be very gratifying. Many perks and freebies have become available to Klout users since its inception. These perks are given away according to social media score and are currently in use by over 3,000 companies worldwide!
How do I join Klout?
Klout accounts can be created with a simple visit to the Klout website. By authorizing access to your social media platforms, you are enabling Klout to generate your social media score based on your daily activity.
Check back next week for five ways Klout can build your business and if you or anyone you know is looking to expand your online influence and further your social media reach, we encourage you to contact us today. We are ready to help spread the good news about you!
Special Offer: Three Girls Media & Marketing Inc. is a public relations and social media management agency with teams in Silicon Valley and the Seattle area. We love working with small and emerging companies across the nation to raise their brand awareness and name recognition. We offer a complimentary 30-minute phone consultation with our CEO and can answer your questions and discuss your specific marketing needs. Contact us today to arrange yours!
Photo Credit: HighTechDad