In a recent post, we introduced the latest tool to hit the social media scene: Facebook Graph Search. This tool could potentially revolutionize how we utilize social media in our everyday lives and allow our search results to be personalized according to our own social circles.  While Facebook has not yet revealed the new tool, we have compiled a list of what we assume to be potential best practices to utilize in preparation for the unveiling of Facebook Graph Search.

They are:

• Complete & Cohesive Company Pages: Facebook Graph Search will get all available information from your company page and will include it within its search results. For this reason, it is imperative to have all appropriate information within your company’s Facebook page. Always be sure to include essential information like location, hours and contact info; also consider your URL and what category Facebook lists your business.  For example, if you are a hardware store you do not want to be categorized as a food service. Being mindful of the details now will help in the long run.  If you do not have a company page, we highly encourage you to create one.

• Find More Followers a.k.a. GET MORE LIKES: Facebook Graph Search will prioritize search results according to the popularity of a business’ or company’s page. The popularity of a page is determined by the amount of users that “like” the page in order to view its content and receive its updates. We suggest looking into social media marketing best practices in order to increase your fan following and your total likes. These likes may seem trivial but could ultimately impact the success or failure that your business will experience when the Facebook Graph Search debuts. It is important to create a persona with a fan that is customer service driven and relatable without being considered spam or overwhelming in nature.

• Encourage Fan Feedback: Facebook Graph Search will allow the search results to be dependent upon what is considered popular among an individual’s Facebook friends.  What does this mean for your company? It means that when a user mentions your company in a comment or leaves positive feedback on your page it can be used to derive information for search results and impacts your online reputation. Encourage fan feedback and consider running promotions and Facebook contests to spark more interest in doing so.

• Always Be Willing to Adapt: Social media and technology are constantly changing and in order to stay current, you must remain willing and able to adjust to new environments and standards for practice. With Facebook Graph Search being  new, there are bound to be aspects that are initially very successful and, on the contrary, very unsuccessful. Always be flexible and ready to change with the app as it becomes perfected.

Here at Three Girls Media & Marketing we specialize in helping new and emerging businesses grow. We are Facebook experts and are happy to answer your questions or help your company maximize it’s social media presence. Contact us today and get ready to grow!

Special Offer: Three Girls Media & Marketing Inc. is a public relations and social media management agency with teams in Silicon Valley and the Seattle area. We love working with small and emerging companies across the nation to raise their brand awareness and name recognition. We offer a complimentary 30-minute phone consultation with our CEO and can answer your questions and discuss your specific marketing needs. Contact us today to arrange yours!

Photo Credit: Sean MacEntee