What steps do you take to make the most out of your LinkedIn Company Page?
LinkedIn is well known as the go-to place for entrepreneurs and business professionals looking to network and expand their connections. But recently LinkedIn has become more than a place to connect to potential job opportunities. Although this social media giant may not be as popular as Facebook and Twitter are for fan building, LinkedIn is proving to be one of the most used social media tools.
Why be on LinkedIn? With social media taking over the business world, having a Facebook and Twitter account is simply not enough anymore. Please don’t misunderstand, Facebook and Twitter are wonderful places to build a fan base, monitor your customer service and do all things business-to-consumer, but LinkedIn offers something the other social media sites cannot. This is where potential clients (and employees) can find your business if they don’t have your company’s website. This is where they go to see your company’s experience and even how long you have been in business. Think of it as a pitch that highlights all the reasons why a client should hire your company.
Where to start? This is your company’s resume; make sure it conveys the most important aspects of your business. Forbes has the top 10 steps to take when starting your LinkedIn Company Page. From choosing the cover photo to the message in the “about us” section at the bottom of the page, be sure to leave no stone unturned.
What else is there to do? Post, post, post! Sharing helpful tips and tricks, informative facts and industry related articles will help establish your business’ credibility and provide killer content that will have your followers coming back. Remember, just like every other social media site, posting can take time and requires your attention. But there’s no need to have your LinkedIn account open all day every day. There are great tools available, like Hootsuite, which let you to schedule your updates ahead of time. That way you can get back to running your business, as intended.
How do you make the most out of your company’s LinkedIn Page?
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