If you have never heard of disruptive innovation before, then you may think this term is referring to any act that disrupts or stops innovation from occurring. However, this is not the case. Disruptive innovation is actually something positive and can help drive a startup to becoming the next big thing. It is a term that refers to an arising new market that ends up displacing an earlier technology or tactic.
Is your company portraying disruptive innovation?
So what does this mean for your startup? It means that with innovation, the act of inspiring and then implementing new ideas, your business can grow and be successful. Here are a few examples of how startup companies have done this in the past.
Google has demonstrated disruptive innovation in many ways, but I will discuss how they did this regarding their web-related products. Before Google introduced their free online apps in 2006, emailing Microsoft Word documents was the normal way for businesses to send documents via the web. Now, people can conveniently share documents online through these app programs. Google showed disruptive innovation by introducing and popularizing Cloud-based information sharing through the Internet.
Pandora
This free online music radio company has been booming in growth since their launch in 2005. Now a billion dollar business with millions of users, Pandora has been demonstrating disruptive innovation for years. In the world of radio, this company has personalized this medium, proving that people are interested in using radio products that are geared toward their own preferences. It has also led in the reformatting of radio to the online world and mobile app community.
Google and Pandora are just two examples that show how beneficial disruptive innovation can be for your startup. It can make all of the difference. For more examples, check out this infographic! Success is possible with the right mentality and innovative drive.
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