People vastly prefer watching clips to reading text online.
Video is the single fastest growing segment of the Internet; over half of all web traffic is now video. People vastly prefer watching clips to reading text online. This is why incorporating videos into your marketing strategy can really boast your online presence. It can also rocket your business to new heights.
The reasons to use video marketing are tangible; companies are seeing direct sales and benefits from this type of strategy. According to AYTM Market Research, video results appear in roughly 70% of the top 100 listings in search results and have a significant influence on consumer purchases.
If that doesn’t convince you, here are a few more reasons why businesses should really approach the idea of using video as part of their marketing strategy.
- It’s Cheap. You can do it yourself with a cheap digital camera or even a cellphone that has a video camera built in. You could also tap your community college or community radio station for talent to help you create a low-cost but better quality video.
- Video Helps Build A Brand. Being able to produce quality content quickly that is interesting to potential viewers is really important to your online marketing strategy. Once made, the video can be shared on all your social media networks including Facebook and Twitter. You can also tap into the power of YouTube. Roughly one-quarter of all Internet users visit YouTube each day, viewing hundreds of thousands of clips. YouTube gives your business a chance to find an entirely new customer base from outside your existing network of contacts. This leads to increased views and potentially increased revenues.
- You Can Broaden Your Audience. For many small businesses, the marketing budget is not very big. The thought of being able to reach hundreds of thousands (or even millions) of potential customers all over the world is something that seems out of reach because it would just cost too much money. However, with videos posted online this is possible. Just a few quality clips can easily and quickly reach a ton of potential customers.
- It Promotes Your Products or Services. For retailers, what’s more likely to make a sale: a static picture of your chain saw, or a clip that shows how quickly it can cut down a tree? If you’re a service-based business, video allows you to interest prospects by offering free demonstrations of your products.
- Subscriber Lists for Video Based Feeds. People are used to signing up and receiving e-newsletters offering promotions in their email inbox. However, not many marketers out there offer informational online videos to their subscribers. Since most people are already signed up to one or more e-newsletter, a weekly video-based feed can be a nice change and it could make your customers renew their interest in your products or business.
Every small business owner should be using technology as a marketing tool. Video marketing is highly beneficial for improving brand recognition and customer retention. People simply love watching clips online and they watch whenever they have time. Video marketing is definitely a strategy your business should look into.
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Three Girls Media & Marketing Inc. is a public relations and social media management agency with teams in Silicon Valley and the Seattle area. We love working with small and emerging companies across the nation to raise their brand awareness and name recognition. We offer a complimentary 30-minute phone consultation with our CEO and can answer your questions and discuss your specific marketing needs.
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