Tardar Sauce, otherwise knows as the Grumpy Cat Meme, taking a nap during his visit at South By Southwest.
If you use any social media sites, chances are you have seen viral content. But how can a business get their message out to millions of viewers? Let’s be honest, getting content to go viral is no easy feat and often times takes more than one try. While there is no secret formula to get content to take off, there are certain tips you can follow to make your message stand out when attempting to go viral.
Stay current. Focusing on a topic that is current will make it easier to have your content seen. A good place to start is to go think about what is trending in your industry and get ideas from others on social media sites.
Make it mobile. A recent study showed that in 2012, 1 billion people used a mobile device as their main source of of access to the Internet. Whether it’s a video, photographs or an article, make sure your content is mobile friendly.
Optimize it. Using tags, hashtags and sharing buttons for social media sites can go a long way. As Brazen Life mentioned, one of the keys of going viral is to “make it even easier for your audience to use social media to post and comment on your project with just a click.”
Use the KIS technique. Keep it simple. Keep it short. People will repost updates on social media sites if they feel it has value (entertainment, informational, etc.), but nothing can kill your chances of going viral faster than a long, complicated message. Keeping it simple also means steering clear of industry jargon so it appeals to a wider audience.
Make it visual. If the content is not a video, making it visually appealing is extremely important. Freelance Switch said, “If you have a short piece of writing, but it has a compelling visual element in it, such as an interesting picture or chart, it will do much better than text alone.”
What are your secrets for making content go viral on social media sites? Share them in the comments below!
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