How many Pinterest followers does your company have?
With close to 50 million users, Pinterest is a popular social network that is growing by the minute. However, many small businesses don’t realize how profitable the site actually is. Most would not believe that Pinterest generates more profit for businesses than Facebook and Twitter. Are you ready to grow your brand? All you need is an account and band of loyal Pinterest followers. 
In March of this year, Pinterest demonstrated its profitability with their “Pinterest Web Analytics ” program. Before its debut, companies were in the dark when it came to knowing if the social network was a good investment. Now, their analytics program proves just how valuable the site is, and how valuable Pinterest followers are. Pinterest’s analytics show how followers are influenced into buying products by tracking how many people pin your company’s pin, the number of users that re-pin those pins and how often those pins and re-pins lead to people visiting your business’ website and making a purchase. Pinterest Web Analytics also provides companies with information on the products and the number of people who are pinning from their site onto Pinterest itself.
This is good news for businesses looking to sell products, right? Yes, but businesses looking to sell products should focus on anything but selling products. Brands who want to inspire people to visit their website should be marketing a little differently. Create helpful boards that relate to your industry. Nordstrom provides their Pinterest followers with lifestyle tips and new looks. Gilt launched a successful “Pin to Win” campaign. Whole Foods gives their Pinterest followers great recipe ideas. It is all about prompting people to pin. This action alone will get people to buy products. There is no need to push sales on a site that does this for you already.
If you have any other questions on how best to use Pinterest or gain Pinterest followers, contact Three Girls Media today!
Photo Credit: mkhmarketing
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Three Girls Media & Marketing Inc. is a public relations and social media management agency with teams in Silicon Valley and the Seattle area. We love working with small and emerging companies across the nation to raise their brand awareness and name recognition. We offer a complimentary 30-minute phone consultation with our CEO and can answer your questions and discuss your specific marketing needs.
Call 408-218-2391 or Contact us today to arrange yours!