Many of you may be asking what social photography actually is and if you should even care. Well, this trend on the Internet is definitely something that companies should be aware of for many reasons, but first, let me explain social photography itself. A subcategory of photography, social photography represents the combination of technology (the camera), individuals and the Internet. Its overall goal is to bring awareness to social issues of the day. While the term is used more loosely now than it was when it originated in the early 20th Century, social photography is still making an impact that may be even more powerful than it was back then.
How has your business used social photography?
As technology has advanced, an affinity for photography has as well. Being made ever more relevant through the introduction of camera phones and social media sites such as Instagram and Facebook, social photography is only continuing to grow. People have taken a liking to it, becoming amateur photographers wherever and whenever they choose.
Because of this, social photography has become a very lucrative tool for businesses, if utilized correctly. By tapping into this new-found love of picture-taking, companies can use it to their advantage. For example, growing a brand can be conducted through a social media campaign on Instagram. Don’t be afraid to launch a competition to see who can take the best photograph of your company’s product or service. Along different lines, Harley-Davidson used a social photography campaign on Facebook which prompted their fans to send in the best Facebook cover photo that they could capture.
These types of fun and interactive ways for engaging the public keep both new and old followers entertained and intrigued. The benefits of using social photography within your company’s marketing strategy can pay off by increasing your brand’s presence online.
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Photo Credit: Global X