How do you make time for social media as a small business owner?
I get it. You’re busy. In addition to everything that keeps most people busy, you own your own business. You have a hard enough time getting everything on your list done, but now you’re supposed to market your company with social media, too? How do you make the time?
Social Media Marketing Ideas
Social media is important, and keeping it consistent is vital to its success. But that doesn’t mean you don’t have time. Here are five marketing ideas for maintaining a social media presence without investing a ton of extra time:
- Recycle your content. There’s no need to reinvent the wheel! Reuse your older blog posts or share a recent article you helped put together for something else.
- Schedule your posts. Use a third-party resource like HootSuite to schedule your posts in advance. This way you can spend a few minutes each week (or even every couple of weeks) writing and scheduling updates – then you don’t have to think about it again until next time!
- Post what you’re already reading. Did you read an interesting article related to your industry? Share it! Tell your followers what you think about it and ask for their opinions.
- Share others’ posts. Did one of your friends post something interesting on their Facebook page? Or did someone you follow on Twitter link to a helpful article? Share the love and pass it on to your followers! Plus, this makes for an easy social media update for you, too.
- Delegate. Feeling the burden of coming up with social media marketing ideas? Share the load with members of your team to lighten the load. Designate certain days you’ll post and specific days for someone else to post. Or, if you really feel like you can’t keep up, you can always outsource the work to a company like Three Girls Media.
Coming up with social media marketing ideas doesn’t have to be a burden. What tips and tricks would you share with other business owners?
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Three Girls Media, Inc. is a public relations and social media management agency with teams in Silicon Valley and the Seattle area. We love working with small and emerging companies across the nation to raise their brand awareness and name recognition. We offer a complimentary 30-minute phone consultation with our CEO and can answer your questions and discuss your specific marketing needs. Call 408-218-2391 or Contact us today to arrange yours!
Photo Credit: mkhmarketing