A banner ad may not be the first marketing tactic that comes to mind, but this post will discuss why they are actually quite effective. Online advertising is not a new concept. Neither is the idea of using a banner ad. Both methods took off in the 1990s and have been used to grow companies ever since.
Has your business used a banner ad before?
There are a few components to a banner ad that businesses need to know. First, it can come in a variety of sizes ranging from long and horizontal to thin and vertical. There are actually 8 different banner sizes that the IBA has designated for businesses to use. When choosing to use a banner ad, it is important to recognize this. If companies are not aware of even the smallest aspect of a banner ad like size, it can have an effect on how effective the ad is. The honest truth is that the majority of banner ads are not successful. They work by providing a direct link to a company’s website if clicked on, but the average banner ad only gets a click through rate of 1 out of every 1000. For this reason, it is crucial to make your banner ad stand out (however, I want to note that regardless of this statistic, they remain one of the most popular forms of advertising on the Internet).
So, how can your business create an attention-getting banner ad that does succeed? It’s all about the graphics. Check out these great, engaging, and interactive banner ads that demonstrate how beneficial they can be. A banner ad that incorporates flash and animations are the most popular ones. Also, just like in every other marketing tactic, your company’s banner ad needs to contain a clear “call to action” for a designated target audience. This cost-effective way to advertise increases website traffic, reaches new clientele, and builds a brand’s online presence, making this form of marketing advantageous for companies looking to grow. For more information on how to create a banner ad, contact Three Girls Media today.
Photo Credit: dno1967b
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