How can you add value to your business with social media platforms?
Are you investing time and resources into your company’s social media platforms? I recently read a post on JeffBullas.com that shared some fascinating statistics:
- There are 1.5 billion social network users
- 80% of online users interact with social networks regularly
- 70% of companies are using social technologies
Adding Value with Social Media Platforms
How can you add value to your business with social media platforms? From sales leads to social commerce, here are three ideas from a recent McKinsey study:
- Customer Feedback. Ask your social networks for feedback on your products or services. This could include suggestions they have to make a current product better, or even ideas for a completely new product you could offer. This is also a fantastic way for you to research your market. Look at your target’s profiles on various social networks to make a more complete picture of what they’re interested in and how your company’s products or services could fit into their lifestyle.
- Generate Sales Leads. Blogs, online whitepapers and ebooks have completely changed how companies offering professional services market their business. Use your website to display your expertise; by pairing your insight with SEO tactics and sharing content through your social networks, you’re marketing your business in a completely new way. In fact, these tactics have been incredibly useful for us at Three Girls Media!
- Social Commerce. A recommendation from a friend or family member carries much more weight than an ad. The same principal applies to social commerce. By making it easy for your customers to share what they bought or like, your company is given a stronger endorsement than anything you could do on your own.
How do you use your company’s social media platforms to increase visibility? Have you seen the benefits of customer feedback, generating sales leads or social commerce? Share what’s worked for your business in the comments below!
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Three Girls Media, Inc. is a public relations and social media management agency with teams in Silicon Valley and the Seattle area. We love working with small and emerging companies across the nation to raise their brand awareness and name recognition. We offer a complimentary 30-minute phone consultation with our CEO and can answer your questions and discuss your specific marketing needs. Call 408-218-2391 or Contact us today to arrange yours!
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