What comes to mind when you hear the words “public relations” or “PR”? For a lot of small business owners, they think of media spokespeople, public relations crises and costly PR agency fees. But the truth is, there are a lot of PR services that can help a small company get the word out about what they offer consumers.
PR Services for Small Businesses
There are a lot of PR services that can help a small company get the word out about what they offer consumers.
Whether you outsource the work to a PR agency or decide to try your own hand at public relations, here are three PR services that can help get the word out about your business:
- Content creation. From blogging and social media to e-newsletters and brochures, creating content is an extremely important part of public relations. Is your writing clear and concise? Friendly yet professional? Does it have some personality mixed in there? Take the time to make sure everything you write for your business is the best it can be. Need some help? Check out this blog post about writing tips, or give us a call for a complimentary consultation!
- Advertising. With the rise of the Internet, the world of advertising suddenly became a viable option for small business owners – without hiring an ad or PR agency. Instead of investing tens of thousands of dollars in costly magazine ad-buys, entrepreneurs can invest a minimal about in Facebook Ads or Google AdWords, paying an amount they can afford per click or impression. Not sure this type of advertising works? It did for Three Girls! See how in this post.
- Editorial media coverage. There’s something about seeing your company in a magazine or newspaper article…In addition to being fun, a third-party endorsement from the media can help put your business in front of potential consumers that haven’t heard of you yet. As a small business owner, how can you get in touch with journalists? Besides working with a PR agency like Three Girls, check out free resources like Help a Reporter. This email list allows you to see exactly what types of sources reporters are looking for, so you can email them about your expertise. Check out this post about pitching yourself for helpful tips and tricks, too.
What PR services are you investing in? What’s worked get the word out about your business?
Special Offer: Complimentary Consultation
Three Girls Media, Inc. is a social media management and PR agency with teams in Silicon Valley and the Seattle area. We love working with small and emerging companies across the nation to raise their brand awareness and name recognition. We offer a complimentary 30-minute phone consultation with our CEO and can answer your questions and discuss your specific marketing needs. Call 408-218-2391 or Contact us today to arrange yours!
Photo Credit: the UMF