Content has become king in the marketing world and rich media has become its queen. As quality imagery and video pick up speed and influence, Instagram has stepped in as an essential tool for visual branding and communication. But Instagram lacks some indispensable social media management services tools such as tracking lead conversion, optimization, analytics and engagement tools, which marketers really need to see to tell if their efforts are working. And that’s where social media management tool Statigram comes in to help you with your brand’s Instagram strategy.
Statigram allows you to:
- Promote your Instagram account across other social networks with feed tabs or photo widgets.
- Manage your community and their comments on a user-friendly platform.
- Analyze your activity through professional statistics.
- Engage your community with photo contests: Setup, promote, moderate, monitor and publish results of an Instagram contest all within Statigram.
Statigram works with your Instagram account to help your brand cultivate a social-rich media strategy, effectively interacting with your community and tracking metrics around your brand’s photos. It allows Instagram pictures to be placed in a widget to share on a website or Facebook page. They also provide contest monitoring such as the number of likes and the hashtag created for the contest, as well as how many people have submitted photos.
Since Instagram is a smartphone-based app, photos can only be uploaded from a user’s phone. Statigram bridges that gap and makes social media management services a breeze. It allows the Instagram’s feed to appear on the web so people who are not on the app can see what photos have been posted.
Statigram should be your Instagram resource center and you should check out their promote page where they provide all the information needed to install an Instagram feed tab on your Facebook page as well as a photo gallery widget.
Another social media management services tip: If you’re an avid HootSuite user you can actually integrate Statigram into your streams to monitor your brand, as well as personal accounts, all in one tab. Just use HootSuite’s Statigram app.
Here are a few ways you can use it in HootSuite:
- View your home feed and feed your photos, likes and the popular feed from Instagram in one area of HootSuite.
- Stream and monitor your Instagram community, including your followers and those you follow.
- Analyze your Instagram photos and community growth with summary statistics, rolling 30-day trends and monthly history in HootSuite.
- Search for photos by hashtag or username.
Anyone who uses Instagram should be on Statigram to make sure their pictures are resonating best with the people they are following or the people they want to attract.
Do you think you’ll include Statigram into your social media management services plan or are you already using it? We’d love to hear about your experiences!