Check out these social media marketing tools to relieve headaches.
Managing social media marketing for your business can be overwhelming, I’ll admit it. The need to keep up-to-date with the latest trends and topics can make my head spin. But it doesn’t have to be that way. There are many tools to assist you in the conquest of content creation, sharing and analyzing. Here are 7 social media marketing tools you might not have heard of, but should definitely try out.
1. Feedly – If you’re running out of sources to find new content, or are sick of switching between tabs on your web browser, use Feedly. This content aggregator works on both desktop and mobile devices, allows for easy discovering and adding of news feeds, and makes sharing your finds on social media a snap.
2. Instapaper – Sick of bookmarking web pages on your browser only to not remember the site while you’re on-the-go? A simple tool for saving web pages to read later on your iPhone, iPad, Android, computer or Kindle, Instapaper will save you headaches. When you can’t finish that lengthy article, just save it on Instapaper and check it out on your phone later. It also strips content down to text only, keeping out any unwanted distractions.
3. Buffer – Do you have social media profiles across multiple networks? Do you have no time to schedule posts? Yes and yes? Buffer allows users to simply add content they want to share to their accounts and then it will share the content automatically for you. It’s like HootSuite, but easier.
4. Uber Suggest – It happens to the best of us: writer’s block. If your job is to churn out content and you find yourself running out of ideas, check out Uber Suggest. Type in keywords to get suggestions of content to share or to spark ideas of your own.
5. Mention – In the same vein as Google Alerts, Mention works as a way to monitor your brand, competitors and keywords pertaining to your business (or whatever else you want to keep track of). When an alert is triggered, you’ll receive an update via email or Twitter to get real-time reporting.
6. Tagboard – Ever wonder what’s trending across ALL social media? That’s where Tagboard steps in. A proclaimed “Hashtag hub” will allow users to see the whole conversation on all networks, since they all use hashtags now. See who’s tweeting, posting, pinning and Instagramming about Twinkie’s all at once.
7. Topsy – This search engine will analyze search terms, topics and hashtags to find out where they are being used the most and who has the most social influence for a product or brand. It will also alert users of PR crises, send weekly summaries of negative tweets or other custom reports to make sure you stay on top of all your social media marketing.
These social media marketing tools will make your online life easier. Are there any other social media monitoring or managing apps that you use?
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