Give the world a reason to dance… What is your message?
Earlier this year, the Freed-Hardeman University marketing team created a video using a young boy with unlimited charisma to promote a special event on campus. The movement that would result in response to the creation of their Kid President project is overwhelming and can teach both marketing professionals and small business owners a few lessons about building their brands.
10 year old Robby Novak is the young boy that helped create the icon that is now Kid President. His most noteworthy video is titled “A Pep Talk from Kid President” and has been viewed nearly 25 million times. In this blog post, we will introduce the ways that the Kid President videos can help boost your marketing efforts in a fun and memorable way.
Lessons to learn are:
1. Use social media to its full potential. Social media is one of the most valuable marketing tools available today. Kid President uses every well-known platform to reach his audience and spread his message. Building a fan base on these social media platforms even helps him build leverage for future opportunities. Simply stated, have a presence everywhere that your target demographic may be.
2. People love videos! With apps like Vine or Instagram and sites like YouTube, we are undoubtedly living in the video age. Whether it be music videos, do it yourself tutorials or the occasional cat montage, videos are an aspect of the Internet that we are all somehow drawn into. Always remember the power of videos and consider trying one of your own in the future.
3. Be lively. The important part of creating content that people will read, watch and share is the content. Don’t take yourself and the project too seriously if you are hoping to create a happy and inspiring persona. Keep the target message simple and leave some room for varied interpretation, this way each viewer can have a different emotional response and will share your message with others. Kid President keeps his videos exciting, humorous and light-hearted while sharing a bigger picture type message with the world. Always remember to liven it up and leave boring at the door when creating any type of content that you hope to be memorable.
Kid President spreads a simple yet inspiring message throughout the world while boosting his own brand and positioning himself as an opinion leader. If you or your brand is looking to grow your social media persona, we urge you to call us today!
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Three Girls Media, Inc. is a public relations and social media management agency with teams in Silicon Valley and the Seattle area. We love working with small and emerging companies across the nation to raise their brand awareness and name recognition. We offer a complimentary 30-minute phone consultation with our CEO and can answer your questions and discuss your specific marketing needs.
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*Photo Credit: Stefanie Burger