How does your content leave an impression?
The Internet today is bursting full of content – content that is relevant, irrelevant, entertaining and even ignored (that really no one ever takes the time to look at). When making the effort to build or improve an online persona or general brand awareness, it is essential to understand the importance of the content you’re creating and how it will market your business or personality towards your target demographic.
Content marketing can be tricky, and with the overwhelming existence of apps like Vine, Instagram videos, various Facebook applications and the countless android, smartphone or other Internet-based applications, it is of the utmost importance to understand the type of content that will not only entice your current followers, fans, customers and clients, but will help intrigue potential fans and new followers.
Content marketing should be top priority when trying to develop a strategy for increasing your brand awareness online while using various social media platforms. We all can take a note from a lighthearted social media trends like Tummy Tuesday.
Tummy Tuesday may seem a tad bit irrelevant to those in the business world (after all, it is an individual creating seven second vine videos that include various activities done with his stomach), but while these videos are nothing but a silly form of entertainment, the consistency, entertainment value and strong following that has resulted from of Tummy Tuesday show us there is value in the execution and presentation of the content.
Here are three ways that every content marketing manager or business owner can utilize the trend set forth by the Tummy Tuesday videos to spark brand awareness or interest in the company they are hoping to grow online.
1. Don’t make them think too much: When reaching out to new followers, content needs to be eye catching, not too serious and somewhat entertaining. While the Tummy Tuesday videos do not directly promote any one product, they do bring a sense of celebrity to the video’s creator and inspire others to look for his content on a regular basis, thus sparking new interest.
2. Keep it short and sweet: Attention spans are getting shorter and shorter! The Tummy Tuesday videos are a perfect length for those with limited time or interest. Content marketing materials (videos, audio, or plain text) should be short enough to keep an audience interested but long enough to serve a purpose. Keep this in mind when creating your next campaign or brand awareness content.
3. Mix it up while staying consistent: The success of the Tummy Tuesday videos lay in the idea that they are never made up of the same content. When you are creating your own brand awareness campaign, remember that a wide array of content will keep current followers and new fans interested. Mix it up and keep your content interesting and entertaining throughout the entire campaign.
As you can see, there are content marketing lessons to be learned from every social media trend that gets its time in the spotlight online. If you or anyone you know is hoping to grow your online presence and leave an impression on target demographics, we encourage you to contact us today. We’re ready to help spread the good news about you!
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Three Girls Media, Inc. is a public relations and social media management agency with teams in Silicon Valley and the Seattle area. We love working with small and emerging companies across the nation to raise their brand awareness and name recognition. We offer a complimentary 30-minute phone consultation with our CEO and can answer your questions and discuss your specific marketing needs.
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*Photo Credit: Melenita 2012