Be honest: do you know what Tumblr is?
Are you tumbling?
If you are not between the ages of 15 and 34 then don’t worry, I won’t blame you that much. But what most individuals and businesses don’t know about this social media goldmine is that Tumblr currently hosts 108 million blogs. That’s 108 million opportunities to reach the critical and trendsetting Gen Y audience hungry for the next big thing. But before you jump into this whirlwind social media platform, take heed of some basic 101 lessons to keep you from getting lost in the feed.
Vocabulary Lesson
Like any culture or club, it is important for a newbie to know the lingo that is being passed around in order to keep up with the shorthand conversations. Here are a few Tumblr terms you should know:
Post: Like Facebook, Twitter or LinkedIn, a post is the piece of content you decide to publish for fellow Tumblers to read.
Reblog: Think of it as a retweet; a Tumblr post by someone else.
Tumbling: The act of using Tumblr.
Notes: The number of reactions a Tumblr post has. These include likes, comments and reblogs.
Dash/Dashboard: Your Tumblr home screen.
Asks: Private messages sent to you from fellow Tumblers.
Tracked Tags: The Tumblr version of hashtags.
Content Lesson
The most popular content on Tumblr is GIF’s – quick animated pictures of ridiculousness. Invest the time in creating these soundless moments and you’ll be golden.
The Moral of the Story
Tumblr is a realm of creativity where you can spread the message about your company through a fun and visual way. The shelf life of blogs is the longest of any social network due to reblogging. Make your social media content shareable and you’re practically immortal.
What is your experience with Tumblr?
Photo Credit: joshwept
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