by Erika Montgomery | Oct 24, 2022 | Marketing, Three Girls Media
There are a lot of steps to take into consideration when creating any form of content marketing, but perhaps the most pivotal piece of the puzzle is the need to define who your target audience is prior to drafting any content. Without completing this essential first...
by Erika Montgomery | Oct 19, 2022 | Business Tips, Public Relations
Are you skeptical of what you read in advertisements? If so, you’re not alone. Most consumers ignore ads or are wary of them. So much for the effectiveness of advertising! Many great products have failed to sell simply because there was no built-up excitement or...
by Erika Montgomery | Oct 17, 2022 | Marketing, Social Media
Backlinks are a form of off-page SEO where you earn links from other websites that direct people to your site. They are very different from outbound links, which link from your website to another. The terms backlinks and inbound links can be used interchangeably and...
by Erika Montgomery | Oct 12, 2022 | Marketing
We have all heard of the five Ws for journalism: who, what, when, where and why. They are the elements of information gathering needed to get the full story. But the five Ws do not just apply to journalism — they can also apply to your business strategy in marketing....
by Erika Montgomery | Oct 5, 2022 | Marketing, Social Media
Social media influencer marketing is a powerful digital marketing strategy that can create quick sales conversions, increase brand visibility and drive genuine engagement for your company. Influencers are people who affect and inspire others through social media...