by Erika Montgomery | May 30, 2022 | Blogging Tips, Social Media
In business, the purpose of content marketing is to increase brand awareness, sales, engagement and loyalty. Essentially, you’re trying to convince your target audience of something, whether it be about the high quality of your product or service or that your brand as...
by Erika Montgomery | May 25, 2022 | Digital Marketing, Marketing
Research shows the immense power visuals can have on a business’s marketing campaign. According to Hubspot: When information is paired with a relevant image, people retain 65% of the information three days later. 49% of marketers believe visual content is their most...
by Erika Montgomery | May 23, 2022 | Marketing, Social Media
You might be surprised how many social media marketing lessons you can learn from a day spent outdoors exploring! As much as I enjoy the gray, rainy weather we’re used to in the Pacific Northwest, sunny skies give me plenty of opportunities to take our very own Office...
by Erika Montgomery | May 18, 2022 | Digital Marketing, Social Media
Utilizing social media for your business is a great way to stand out in any industry, but creating memorable content is easier said than done. One industry that consistently creates highly engaging social media content is the video game industry. Video games and...
by Erika Montgomery | May 16, 2022 | Digital Marketing, Social Media
Have you ever wanted to know the ideal length for a social media post? Or what to do if yours is too long or too short? Getting it right is especially important if your business relies on social media content getting out and being seen by your target audience. Every...
