by Erika Montgomery | Jan 31, 2022 | Business Tips, Digital Marketing, Marketing, Social Media
Video content has skyrocketed in popularity. Videos are more likely to catch the attention of people browsing the web, especially when stuck at home during a pandemic. At the end of 2021 TikTok became the most popular domain, beating both Google and Facebook. Along...
by Erika Montgomery | Jan 26, 2022 | Marketing
By now I’m sure you’ve seen infographics online, but do you know how to use them effectively in your digital marketing? This article breaks down exactly what they are, why they are a useful tactic to get the word out about your business, how to create them and how to...
by Erika Montgomery | Jan 24, 2022 | Digital Marketing, Social Media
The goal of any business is to increase sales. You can do this by either selling to new customers or selling more products to existing customers. In order to reach and convince new customers to take a chance on your offering, you need the most engaging content. At the...
by Erika Montgomery | Jan 19, 2022 | Marketing
You likely know your business needs marketing and public relations, but how much should you budget for it? The answer to that question will depend on whether you decide to hire an outside marketing and PR firm or hire an in-house full-time employee to manage your...
by Erika Montgomery | Jan 17, 2022 | Social Media
Social media has completely changed the way we live our lives. Oberlo says that as of 2021, there are 3.78 billion social media users worldwide, approximately 48% of the population. That’s a lot of potential customers! Social media is the most direct form of...
