by Erika Montgomery | Jul 19, 2023 | Content Marketing, Marketing Strategy
The immense strength of the written word in content marketing is not something that should be underestimated. Words have an almost unlimited power to lead consumers to feel certain emotions, compel them to action and convince them that something is right or wrong. As...
by Erika Montgomery | Jul 12, 2023 | Marketing
If you’re a nonprofit organization, you probably run on a tight budget. Unfortunately, it can be tricky to raise awareness for your cause with limited funds. Thankfully, there are marketing strategies nonprofits can implement to get the most bang for their buck. This...
by Erika Montgomery | Jul 5, 2023 | Digital Marketing, Marketing, Social Media
Celebrities aren’t the only influencers on social media. Enter the world of pet social media where profiles of cute dogs, cats and more have follower counts that rival their human celebrity counterparts! These pet influencers can net serious cash for paid promotional...
by Erika Montgomery | Jun 28, 2023 | Digital Marketing, Marketing
In an increasingly competitive digital marketplace, companies are often looking for new ways to capture attention and engage their audiences. However, one of the best ways to hold your customers’ attention online is also one of the oldest: storytelling. Regardless of...
by Erika Montgomery | Jun 21, 2023 | Marketing
Does your business have a marketing plan you’re looking to adjust? Are you just starting out with developing your first marketing plan? Without one, you will waste time and money trying to achieve a goal that isn’t clearly set. Poor marketing plans are a reason many...
