by Erika Montgomery | Jun 2, 2021 | Marketing
As we all know, food drives are a common charitable event for nonprofit organizations and for businesses looking to give back. Many organizations use traditional tools such as flyers and word-of-mouth to spread the word. Although these tactics seem to work for close...
by Erika Montgomery | Jun 1, 2021 | Marketing
The Bold Type is a trilling drama about three leading women. Mixed in with the struggles of Jane, Kat and Sutton, there are some inspiring public relations tips worth listening to. In this episode of Two Minute Marketing Tips the following PR lessons are discussed:...
by Erika Montgomery | May 31, 2021 | Marketing
Personal branding is more than just a 30-second elevator pitch used to introduce yourself. While it is important to quickly and concisely explain who you are and what you can bring to the table, personal branding goes much deeper than that; it is a vital key to small...
by Erika Montgomery | May 29, 2021 | Marketing
If there’s one thing that the last few years of the 2010s taught us, it’s that motivated reasoning is powerful. Your company blog is unlikely to be a source of deep controversy, but the point is that appealing to logic may not be as effective as we once thought. ...
by Erika Montgomery | May 26, 2021 | Business Tips
Laundry: my least favorite chore, but alas it must be done if I want to wear clean clothes. Recently I was folding the mountain that had been piling up on the end of our couch when I had a revelation about time management. If I had taken the time to fold the clothes...
