by Erika Montgomery | May 25, 2021 | Marketing
Public relations is one of the most commonly misinterpreted industries around, and while its value is undeniable among industry professionals, it is important to spread the word of its worth among business owners and entrepreneurs. In this episode of Two Minute...
by Erika Montgomery | May 24, 2021 | Marketing
Before a piece of content marketing can be published on social media, a blog, a website or in a newsletter, it typically will go through several rounds of editing to ensure that it is free of errors. The editor is looking for spelling, punctuation and grammar errors,...
by Erika Montgomery | May 22, 2021 | Marketing
One of the best things a company can do for their content marketing strategy is to create a content calendar for their business. While creating content on the fly has its advantages, and should be applied when appropriate, there are a variety of benefits to having...
by Erika Montgomery | May 19, 2021 | Marketing
Storytelling marketing is using narrative to communicate a message to an audience. The message should make the viewer feel something that drives them to take action. It is considered an art form requiring creativity, insight, practice and skill. In this ...
by Erika Montgomery | May 19, 2021 | Public Relations
I was hooked on “The Bold Type” as soon as I saw a trailer, and five seasons in, I’m obsessed. While I was watching, I started noticing some great public relations tips mixed in with the struggles Jane, Kat and Sutton face while they’re chasing after their dreams, and...
