by Erika Montgomery | May 17, 2021 | Blogging Tips, Marketing
At a time when “alternative facts” are gaining more and more traction online, content marketing strategists, particularly bloggers, may want to rethink their use of logical appeals. If there’s one thing that the last few years of the 2010s taught us, it’s that...
by Erika Montgomery | May 15, 2021 | Marketing
When you’re looking for a public relations company to represent your brand, you want a firm that is going to be a good fit for your corporate culture, listens to your objective needs and above all, is going to be successful at helping your brand reach its objectives....
by Erika Montgomery | May 12, 2021 | Marketing
Building brand awareness is one of the biggest challenges for new businesses and startups. They often don’t have the means and channels that big businesses have at their disposal and can’t afford to spend thousands on huge marketing campaigns that might not even bear...
by Erika Montgomery | May 11, 2021 | Marketing
A niche social media network is a social media platform that focuses on a specific interest group or demographic. They are different from the popular social media platforms of Facebook, Twitter, Instagram, YouTube, LinkedIn, Snapchat and Tik Tok, in that they do not...
by Erika Montgomery | May 10, 2021 | Marketing
Storytelling marketing is using narrative to communicate a message to an audience. The message should make the viewer feel something that drives them to take action. It is considered an art form requiring creativity, insight, practice and skill. It is not an overnight...
