Effy Says … Use Outbound Links!

Effy Says … Use Outbound Links!

Are you blogging on your brand’s behalf? If so, it’s important to use outbound links! Alexa Blog defines an outbound link as, “a link from your website to a different website.” This can also be called an external link. The best times to use outbound links are...
Effy Says … Use Outbound Links!

Effy Says… Share Current Events!

It’s often said that when you’re creating content for your brand, 20% should be promotional content, while the other 80% should not be. So what should you be sharing?  Create a content topic list, outlining relevant topics that you could share to your business’...
Effy Says … Use Outbound Links!

Effy Says… Use Videos To Engage!

Your audiences are used to being advertised to 24/7. Be it on social media, a semi truck or a park bench, they are used to seeing brand names everywhere they look. So how can you make your advertisements stand out? What can set you apart from others in your...
Effy Says … Use Outbound Links!

Effy Says…Use Strong Verbs When Copywriting!

How well does your writing capture your audience’s attention? Are you using strong verbs and exciting adjectives in your copywriting? Studies show that our attention spans only last 8 to 12 seconds, meaning that the first few words your readers see are critical....

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