by Trixie Cabilan | Aug 7, 2023 | Digital Marketing, Marketing Strategy
In this highly competitive environment, marketers need to cut through the noise and craft attention-grabbing content to change how people see your brand. The marketing game is now leaning toward “disruptive marketing,” a powerful strategy that shakes up traditional...
by Trixie Cabilan | Jul 3, 2023 | Content Marketing, Social Media
Are brands merely selling products and services, or are they truly building authentic relationships with their marketing content? In today’s socially conscious society, customers actively look for organizations that share their values. This presents businesses...
by Trixie Cabilan | Jun 5, 2023 | Digital Marketing, Marketing Strategy
Brand awareness is an important element of most (if not all) marketing strategies, one that marketers cannot afford to overlook, as it represents the familiarity and association consumers have with a brand. Brand awareness reflects how well an organization is known,...
by Trixie Cabilan | May 8, 2023 | Marketing, Social Media
Are you planning to do a mid-year marketing review for your business? If not, you might want to. It’s important to ensure that your marketing goals remain aligned and relevant to your business objectives. Conducting a mid-year marketing review allows you to...
by Trixie Cabilan | Apr 10, 2023 | Advertising, Marketing
If you frequent LinkedIn, chances are you’ve heard marketers mention “ad tech” and “mar tech” before, and if you’re like me, you’ve wondered what these ubiquitous terms are. Are these newer marketing trends to watch out for?As marketers, staying updated on the dynamic...
