by Erika Montgomery | Jun 20, 2013 | Business Tips, Marketing
As we explained in last week’s blog post, the 5 W’s are an essential part of your business strategy to relaying concise information to your audience. In this week’s blog post we will cover the next two of the 5 W’s, where and why. We will also discuss how to develop a...
by Erika Montgomery | Jun 18, 2013 | Business Tips, Marketing
What are incentive programs? Too many companies are ignoring the fact that incentive programs are crucial to maintaining employees, especially millennials. Contrary to previous generations’ beliefs, the job itself is not enough motivation to keep an employee at the...
by Erika Montgomery | Jun 15, 2013 | Business Tips, Digital Marketing, Marketing
A banner ad may not be the first marketing tactic that comes to mind, but this post will discuss why they are actually quite effective. Online advertising is not a new concept. Neither is the idea of using a banner ad. Both methods took off in the 1990s and have been...
by Erika Montgomery | Jun 13, 2013 | Business Tips, Marketing
We’ve all heard of the 5 W’s for journalism: who, what, when, where and why. They are the elements of information gathering needed to get the full story. But the 5 W’s don’t just apply to journalism; they can also apply to your business strategy in marketing. Whether...
by Erika Montgomery | Jun 8, 2013 | Business Tips, Social Media
Many of you may be asking what social photography actually is and if you should even care. Well, this trend on the Internet is definitely something that companies should be aware of for many reasons, but first, let me explain social photography itself. A subcategory...
by Erika Montgomery | Jun 6, 2013 | Business Tips, Marketing, Social Media
Last week, we discussed tips to making a social media contest a success on Facebook and Instagram. In our second half, we will discuss tips on using Pinterest and Twitter for social media contests while keeping in mind that the success of your contest relies on how...