by Erika Montgomery | Jun 3, 2013 | Business Tips, Marketing
Is strategic positioning something you considered when designing your company’s website or store layout? If it isn’t, it should be. An Example of Product Positioning The other day I went to Kohl’s to do some shopping. Because I haven’t spent...
by Erika Montgomery | May 31, 2013 | Business Tips, Public Relations, Social Media
In part two of this three part series, we continued discussing the importance of social media platforms and their relevance in a marketing or business strategy. We uncovered more details about the social media platform, “Vine,” and introduced four more...
by Erika Montgomery | May 30, 2013 | Business Tips, Marketing, Social Media
If you’re looking for a fun way to engage your social media fans or gain new ones, running a contest can be a great strategy. Everybody loves a contest because it gives people the opportunity to experience the thrill of winning. Whether your company is giving away...
by Erika Montgomery | May 29, 2013 | Business Tips, Marketing, Public Relations
Everyone can look up a template for a press release online, but writing one so that your business gets noticed is a whole other ball game. Whether you have a new company or are trying to introduce to your products to the market, writing strong press releases is a...
by Erika Montgomery | May 28, 2013 | Business Tips, Digital Marketing, Marketing
Thanks to the Internet, businesses have become practically transparent to their customers. Facebook deals and infotainment tweets make customers feel more connected and familiar with your business, eventually leading them to a purchase decision. But what lies behind...
by Erika Montgomery | May 26, 2013 | Business Tips, Public Relations, Social Media
A company’s customers are the driving force behind their success or failure, so does that mean that they are always right? Well, sort of. While a business should never change its main purpose, it should be willing to change in other ways. After all, without a demand...
