by Erika Montgomery | May 16, 2022 | Digital Marketing, Social Media
Have you ever wanted to know the ideal length for a social media post? Or what to do if yours is too long or too short? Getting it right is especially important if your business relies on social media content getting out and being seen by your target audience. Every...
by Phoebe | May 13, 2022 | Digital Marketing, Marketing
Video of any kind is pup-ular on social media (some people watch up to 18 hours per week), but short-form video has the highest engagement rates. That’s no surprise given the short attention span of humans! Give your audience what they want and create short-form...
by Erika Montgomery | May 9, 2022 | Digital Marketing, Social Media
From Monday Motivation to Friday Fun Day, social media hashtag trends get consumers talking. Inserting yourself into the conversation is a fantastic way to drive traffic to your site, build brand awareness and gain new followers. While there are many ways to connect...
by Erika Montgomery | Mar 14, 2022 | Digital Marketing, Marketing
Search engine optimization (SEO) is used to improve a website’s ranking on major search engines like Google and Bing. Invesp explains that it is especially useful for businesses to grow and increase revenue, as “more than half (62%) of U.S. consumers with internet...
by Erika Montgomery | Mar 7, 2022 | Digital Marketing, Marketing
Content marketing is immensely effective for a business’s bottom line. As such, it makes sense to invest heavily into a content marketing strategy — and that’s exactly what businesses are doing. According to HubSpot, 82% of marketers actively use content marketing and...
by Erika Montgomery | Mar 2, 2022 | Digital Marketing, Marketing
Whether you’re managing your own content marketing campaign or you’ve hired a company to manage one for you, it’s critical you have a clear picture of what results to expect. The truth is there is a sweet spot just right for content marketing expectations; having too...
