by Erika Montgomery | Dec 2, 2019 | Digital Marketing
A long time ago in a galaxy far, far away the marketing behemoth that is Star Wars was just beginning to find its feet. Originally costing $11 million to make, its adjusted value of $45 million today is still less than 20 percent of what’s being spent to create the...
by Erika Montgomery | Nov 29, 2019 | Digital Marketing
If one of your marketing goals is to increase your website traffic, one of the best tactics you can invest in is strategic blogging for your business. Regularly updating your website with new content tells search engines like Google that your site is current – and...
by Erika Montgomery | Nov 26, 2019 | Digital Marketing
Do you use keywords in your digital marketing? If not, you need to be! In this week’s video, CEO Erika Taylor Montgomery explains why you need to include keywords in all the content you create to improve your website’s search engine optimization (SEO) and performance....
by Erika Montgomery | Nov 19, 2019 | Digital Marketing
Does your audience know what you want their next steps to be once they see your content? Make sure you tell them! In this week’s video, CEO Erika Taylor Montgomery explains why you need to include a call to action in all of your content for effective digital...
by Erika Montgomery | Nov 18, 2019 | Digital Marketing
We can’t say this enough: video content as part of a digital marketing strategy is the way of the future. According to The New York Times, “We’re entering a ‘post-text world.’ Multimedia will soon dominate every channel. In other words, using writing to...
by Erika Montgomery | Nov 15, 2019 | Digital Marketing, Marketing, Public Relations
I will never forget attending orientation at the college I was planning on enrolling in and realizing I didn’t really know what I wanted to specialize or major in. When I mentioned to my adviser that I really enjoy talking to people, advertising and creative...
