by Three Girls Media | Feb 7, 2024 | Content Marketing, Marketing Strategy
(A version of this post originally ran in March 2021.) Almost everyone uses social media in some way. According to Oberlo, the most recent numbers show that in 2023 there were 4.89 billion social media users worldwide. It’s now expected to grow at 5.85 billion by...
by Reid Sebastian | Dec 11, 2023 | Content Marketing, Digital Marketing, Marketing Strategy
Artificial intelligence and machine learning are revolutionizing the marketing industry, but how can you harness the power of this emerging technology? New tools like deepfakes and synthetic media are emerging rapidly, but learning how to leverage them strategically...
by Three Girls Media | Nov 22, 2023 | Digital Marketing, Marketing Strategy
Pinterest serves as a fantastic social media platform for inspiration in cooking, fashion, cleaning, interior design and so much more, but did you know it can also serve as a platform for your business? With more than 450 million active users and counting, Pinterest...
by Three Girls Media | Oct 25, 2023 | Advertising, Digital Marketing, Marketing, Marketing Strategy
We’re often told to avoid negativity, but when it comes to pay-per-click (PPC) keywords, a little strategic negativity can do a lot of good. Using negative keywords allows you to exclude certain searches from bringing up your ads and wasting your ad spend. ...
by Phoebe | Sep 29, 2023 | Marketing, Marketing Strategy
Branding supports your marketing efforts, builds trust and distinguishes your products. If you want people to remember your company furever, a strong brand is a pawsome place to start! So, woof up your brand game and let it make others say, “Arfmazing!” Remember, a...
by Reid Sebastian | Sep 27, 2023 | Content Marketing, Digital Marketing, Marketing Strategy
In today’s digital age, user-generated content (UGC) has emerged as a powerful tool for enhancing brand credibility. But what exactly is it? At its core, UGC is any content created and shared by individuals who are unaffiliated with a brand or company. This...