by Erika Montgomery | Oct 20, 2021 | Media Coverage, Public Relations
In my career before public relations, I had the privilege of working for a variety of news stations across Washington state. One of my many duties, which I both looked forward to and dreaded at the same time, was sorting through literally thousands of media pitches...
by Erika Montgomery | Sep 29, 2021 | Media Coverage
Despite their similarities, a media pitch and a press release are two very different components of your press strategy. Although most people think of press releases as the bread and butter of securing media coverage in a public relations campaign, the reality is that...
by Erika Montgomery | Nov 3, 2020 | Media Coverage
Are you trying to gain the attention of the media? Writing the perfect media pitch is a task that even the most experienced professionals struggle with. In this episode of Two Minute Marketing Tips CEO, Erika Taylor Montgomery, covers the most important aspects of...
by Erika Montgomery | Oct 21, 2020 | Media Coverage
In my career before public relations, I had the privilege of working for a variety of news stations across Washington state. One of my many duties, which I both looked forward to and dreaded at the same time, was sorting through literally thousands of press...
by Erika Montgomery | Sep 9, 2020 | Media Coverage
Despite their similarities, a media pitch and a press release are two very different components of your press strategy. Although most people think of press releases as the bread and butter of securing media coverage in a public relations...
by Erika Montgomery | Jul 1, 2020 | Media Coverage
You’re brainstorming your communications and marketing strategy and the word “publicist” comes up. What is a publicist, and how does a publicity specialist help your company’s communication strategy? “Publicity” is a specialized field, in which the main focus is...
