by Erika Montgomery | Sep 2, 2019 | Marketing, Public Relations
A version of this post was originally published in June 2017. A successful content marketing or public relations strategy requires custom content creation, attention to detail and making the most of the tools at your fingertips. Are you curious which ones are worth...
by Erika Montgomery | Aug 19, 2019 | Public Relations
Are you looking to maintain a professional presence in your field? Every business or professional individual can benefit from some form of public relations when it comes to elevating and maintaining their image. No matter what your intentions are when starting a...
by Erika Montgomery | Aug 7, 2019 | Marketing, Public Relations
Igniting a career as an internationally famous entertainer might involve some publicity here and there – unless you’re Beyoncé. Queen Bey continues to dazzle us all with her voice, wit and grit. With a career spanning across trends, generations and cultures, her...
by Erika Montgomery | Jun 21, 2019 | Media Coverage, Public Relations
Do you understand the difference between a press release and a media pitch, or an electronic press kit and an editorial calendar? Keep reading for a guide that shares the differences between the eight common public relations documents: Electronic Press Kits Sample...
by Erika Montgomery | Mar 29, 2019 | Public Relations
A version of this post was originally published in May, 2017 Public relations is one of the most commonly misinterpreted industries around, and while its value is undeniable among industry professionals, it is important to spread the word of its worth among business...
by Erika Montgomery | Mar 22, 2019 | Media Coverage, News, Public Relations
This article was originally published in October 2014. Extra! Extra! Read All About It! An important part of writing a great press release is having a catchy headline. Headlines are vital because they draw your readers in and let them know what your press release or...
